With an overwhelming rate of 98% message engagement and up to 60% clicks, WhatsApp has turned into the most useful marketing channel for companies. Compared to emails and SMS, which have click-through rates of between 2-5%, WhatsApp stands unmatched.
If you are planning on marketing your business using WhatsApp in 2025, you can significantly improve your sales and deepen customer engagement efforts.
In this post, we will cover the 12 best WhatsApp Business API use cases that are instrumental in increasing sales and providing sales support to businesses.
A Quick Look into What is WhatsApp Business API?
WhatsApp Business API is an application programming interface launched by Facebook in 2018, which enables companies to send and receive messages without any restrictions across the globe. This tool is beneficial to any business hoping to connect better with its clients, whether you are a small startup or a massive enterprise.
Some features include:
Multi-device access: Use the same WhatsApp business account on multiple devices.
Bulk messaging: Send out messages to unlimited contacts at the same time.
To make the most of this tool, however, you need a WhatsApp Business API provider, like Wetarseel.
What Makes Wetarseel Stand Out?
Wetarseel is an all-in-one Whatsapp Engagement Suite that offers unique features for business interactions. It comes equipped with tools a business needs to automate customer interactions, increase sales, and provide 24/7 customer support. With Wetarseel, you can:
- Send promotional messages to unlimited audiences.
- Set up automatic notifications for order updates, abandoned carts, and more.
- Use AI-powered WhatsApp Chatbots to handle customer support on WhatsApp – automatically.
- Provide support through live chat on an unlimited number of devices.
12 Most Popular Use Cases of WhatsApp Business API
1- Send Promotional Messages to Unlimited Users
Since October 2021, businesses have been allowed to send promotional messages to users who’ve opted-in to receive updates. You can use WhatsApp to send:
- Discount offers
- Festival promotions
- Product launches
- End-of-season sales
By using WhatsApp Business API, you can boost your sales and conversions by engaging customers directly on the platform they use most.
2- Integrate and automate notifications
Integrating and automating notifications is one of the most powerful features of business API. Let’s say, you run a grocery Shopify store. When a customer places an order, you can automatically send WhatsApp notifications to confirm the order, process payment, and update them on delivery status.
With Wetarseel, you can integrate with third-party applications like HubSpot, Shopify, WooCommerce, Razorpay, and more, so that you can streamline these notifications.
3- Decrease Cart Abandonment with Strategic Reminders
The reminders about carts left unattended are highly effective. Did you know that a staggering 80% of users will abandon their shopping cart at the payment stage? Interestingly, sending a simple WhatsApp reminder can help in recovering 45%-60% of lost carts. Let us tell you how it works!
By sending informal nudges in the form of ‘friendly’ prompts, you can engage users to finish their transactions. One of our clients recovered 25-30% of abandoned carts, leading to a 20% increase in sales.
4- Boost Application Sign Ups with Conversational Reminder Messages
In fields such as finance, online education, or eCommerce, you might have already noticed users dropping off from the application midway through.
Automating reminders on WhatsApp for users who dropped off their application will improve signup rates by 3 times. By sending timely reminders, you can re-engage users and boost conversions.
5- Counter COD Order Defaults with Offers
On average, 40% of Cash on Delivery (COD) orders are returned back to the warehouse, which means that there’s an average of double the shipping expenditure for the company.
The best approach to mitigate this is providing discounts for customers who opt for COD as their payment method. An example would be, rewarding them with 10% off if they choose to pay online and thus shifting almost 50% of COD orders to pre-paid orders.
6- Obtain Customer Insights Quickly
Feedback collection through WhatsApp is an easy and straightforward method to achieve objectives. E-mails often remain abandoned but WhatsApp has an unmatched open rate of 98%. You can also utilize the quick reply buttons to help customers provide information conveniently.
By automating this process, you can not only get valuable insights but also send offers that encourage customers to make another purchase.
7- Update Customers On Their Order & Delivery Status Instantly
Customers expect real-time visibility into their orders. Therefore, live delivery tracking promotes an enhanced experience for customers as well.
You can help your team eliminate repetitive tasks by integrating WhatsApp into your e-commerce platform, be it Shopify, WooCommerce, etc. This can automate order, delivery, and payment notifications.
8- Use Confirmation Sent For Orders To Advertise New Products: Boost Revenue
Marketing new products with order confirmation messages can boost sales. This strategy has proven that users can be engaged up to 60% more than without its application.
9- Send Messages With Interactive Buttons
With the WhatsApp Business API you can send interactive messages and include interactivity through buttons, such as call-to-action buttons and quick reply buttons.
For instance, after you send a feedback message, you can append buttons that say, “Satisfied” or “Not Satisfied,” which enables users to record their responses with a single click. Customers will appreciate how effortless and effective their interactions are.
10- Dispatch Product Information with Smart Buttons
WhatsApp’s smart buttons allow businesses to send targeted product recommendations, catalogs, and pictures to customers easily. This feature helps in closing more sales by enabling the customers to directly purchase products from Whats App in a hassle-free manner.
11- Send Bulk Messages with Offers or Special Discounts
With WhatsApp Business API, you can send special personalized discounts and offers to your users. Messages can be sent in bulk that carry CTA buttons such as “Buy Now” or “Claim Offer” to increase traffic and sales conversion.
This is an excellent method for converting and interacting with users without the use of emails or SMS, which are too often disregarded.
12- Connect with Customers Instantly Using Whats App Chatbots
AI-powered Whats App chatbots allow businesses to connect with customers instantly. Your customers are not looking to be left without answers for long. You can now offer 24/7 customer support, automate questions, and interact with your customers immediately. With this you save time and increase user satisfaction.
Wetarseel enables you to optimize WhatsApp Business API with ease.
If you are looking to take advantage of these amazing opportunities, Wetarseel is the solution you have been looking for. It is a powerful application that can help you automate your conversations, lower the cart abandonment rate, interact with customers in realtime, and increase your revenue like never before.
Conclusion
For companies looking to automate communication, the WhatsApp Business API is invaluable. Whether in e-commerce, education, or any other sector, these WhatsApp Business API use cases will ensure that you make the most out of WhatsApp marketing.
If your company does not use WhatsApp yet, the time to change that is now. Sign up with Wetarseel and level up your marketing!
