Key Takeaways:
✔️ Use WhatsApp Business API for unlimited messaging
✔️ Follow WhatsApp’s policies to avoid getting banned
✔️ Track analytics to improve campaign performance
✔️ Use retargeting to boost conversions
Nobody enjoys shouting into the void, especially when you’re running a business. You spend time crafting the perfect message, send it out, and then? Silence. No replies, no engagement, just your message floating around like an ignored wedding invitation.
That’s where WhatsApp Broadcast changes the game—it lets you drop a message straight into hundreds or even thousands of inboxes at once. And, unlike emails or SMS, people actually open them.
It can drive 3x more sales and revenue. This is because WhatsApp messages boast:
✅ 98% Open Rates – 10x higher than emails and SMS
✅ 45-60% Conversion Rates – 20x higher than emails
But here’s the twist—send messages the wrong way, and WhatsApp might slam the brakes on your number, or worse, block you entirely. No stress, though! In this guide, I’ll walk you through exactly how to send bulk WhatsApp broadcasts without getting blocked, whether you’re using WhatsApp Business App or WhatsApp Business API.
What is a WhatsApp Broadcast?
WhatsApp Broadcast is a feature that allows businesses to send messages to multiple recipients at once. The key benefit of WhatsApp Broadcast is that each recipient receives the message in their private chat, making it feel more personal.
Key Features of WhatsApp Broadcast:
✔️ Messages go directly to users’ private chats
✔️ Recipients don’t see other users in the broadcast list
✔️ Available in both WhatsApp Business App & WhatsApp Business API
WhatsApp Broadcast vs. WhatsApp Groups
| Feature | WhatsApp Broadcast | WhatsApp Group |
|---|---|---|
| Message Privacy | Private chats | Group chat |
| Contact Visibility | Hidden from others | Visible to all |
| Reply Type | Private replies | Group replies |
| Admin Control | Full control | Limited control |
Example: Businesses use WhatsApp Broadcast to send updates like:
- New arrivals & promotions
- Order & delivery updates
- Event invites & newsletters
How to Send WhatsApp Broadcast Using WhatsApp Business App?
The WhatsApp Business App is a free and user-friendly option for small businesses. It allows businesses to send broadcasts to up to 256 contacts at a time.
Step-by-Step Guide to Send WhatsApp Broadcast (WhatsApp Business App)
- Open the WhatsApp Business App
- Tap on the three dots at the top-right corner
- Select New Broadcast
- Choose up to 256 contacts for the broadcast
- Tap the green checkmark ✅ to create the list
- Type your message and hit Send
How to Monitor Your Broadcasts?
- Double Grey Ticks → Message delivered
- Double Blue Ticks → Message read
Limitations of WhatsApp Business App for Broadcasting
While WhatsApp Business App is easy to use, it has several limitations:
- Maximum 256 contacts per broadcast
- Only works if users have saved your number
- No automation or chatbots
- No analytics to track message performance
- Limited to 2 devices (1 phone + 1 PC)
Solution? To send broadcasts to unlimited users, you need WhatsApp Business API.
How to Send Bulk WhatsApp Broadcast Without Getting Blocked?
The best way to send bulk WhatsApp messages without getting blocked is by using WhatsApp Business API.
Why Use WhatsApp Business API?
- Send messages to unlimited users
- Automation & chatbots for customer support
- Advanced analytics & segmentation
- Multi-device support
Since WhatsApp Business API is not a standalone app, businesses need a WhatsApp API provider like Wetarseel to send broadcasts effectively.
WhatsApp Broadcasting Using WhatsApp Business API
WhatsApp Business API enables businesses to send bulk messages through platforms like Wetarseel.
How to Send Bulk WhatsApp Broadcast Using Wetarseel?
There is one method to send broadcasts with Wetarseel’s Bulk WhatsApp Sender:
Method : Broadcasting via Campaign Page
- Click ‘Campgain’ from menu → Select ‘Create Campgain’. There are 4 steps
- Name your campaign & select template messages
- Choose your list
- Customize & preview the message
- Click Send
Template vs. Regular Messages:
- Template Messages: Need WhatsApp approval
- Regular Messages: Can be sent within 24 hours of user interaction
How to Track WhatsApp Broadcast Analytics?
Tracking message performance is crucial for improving campaigns. Wetarseel provides real-time analytics for broadcasts.
How to View Analytics?
1- Go to the Campaigns section
2- Click on the ‘View icon next to your campaign
3- View detailed insights, including:
- Messages sent, delivered, read, and failed
Example of WhatsApp Broadcast Analytics Dashboard:
| Metric | Data |
|---|---|
| Messages Sent | 10,000 |
| Messages Delivered | 9,500 |
| Messages Read | 7,800 |
| Link Clicks | 1,500 |
WhatsApp Business API Trust Tier System
To prevent spam, WhatsApp imposes trust tiers that limit the number of users you can message daily.
| Tier | Daily Messaging Limit |
|---|---|
| Tier 1 | 1,000 users/day |
| Tier 2 | 10,000 users/day |
| Tier 3 | 100,000 users/day |
| Tier 4 | Unlimited users/day ✅ |
How to Upgrade Your Trust Tier?
- Send messages to highly engaged users
- Maintain low block & report rates
- Gradually increase messaging volume
How to Send Retargeting WhatsApp Broadcast Campaigns?
Retargeting is essential to boost engagement and conversions. Wetarseel allows you to send retargeting WhatsApp broadcasts to specific user groups.
Retargeting Options:
✔️ Send messages to users who read your previous campaign
✔️ Re-engage users who replied to a specific message
✔️ Target users who received but didn’t read the message
How to Set Up a Retargeting Campaign?
1️⃣ Select a previous campaign
2️⃣ Choose an List who have replied. Select Retarget Campaign
3️⃣ Change Template
4️⃣ Click Send Now or Schedule
Conclusion
WhatsApp Broadcast is a powerful tool for business communication & marketing. While the WhatsApp Business App is great for small businesses, WhatsApp Business API is the best solution for sending bulk WhatsApp broadcasts without getting blocked.
Want to send bulk WhatsApp broadcasts without getting blocked? Get started with Wetarseel WhatsApp Business API today!
