Running a business today means being where your customers are—and they’re all on WhatsApp. But let’s be honest, manually replying to every message, tracking leads, and following up with customers isn’t just exhausting—it’s not scalable.
That’s why businesses are turning to WhatsApp Business API solutions to automate, engage, and sell smarter. Two platforms leading the charge? WeTarseel and DoubleTick.
Both promise to streamline WhatsApp communication, but here’s the real question: Do you need a business growth engine or just another CRM add-on?
This deep dive will help you cut through the noise, compare their strengths, and pick the right platform to scale your business without the hassle.
Core Focus: What Drives These Platforms?
WeTarseel – The WhatsApp Growth Engine
Think of it as your WhatsApp marketing war machine. It’s built for businesses that don’t just want to chat with customers but convert them, retain them, and scale like never before. Whether it’s automated retargeting, smart sales funnels, or seamless customer engagement, WeTarseel turns WhatsApp into a growth powerhouse.
DoubleTick – The WhatsApp CRM for Sales Teams
This one’s for sales teams that live and breathe CRM workflows. It transforms WhatsApp into a lead management hub, keeping sales reps on track with deals and follow-ups. But if you’re looking for deep marketing automation, DoubleTick may not tick all the boxes.
WeTarseel vs. DoubleTick.io – Quick Comparison
| Feature | WeTarseel | DoubleTick.io |
|---|---|---|
| 👨💻 Ease of Use | Super intuitive, easy to set up—no steep learning curve. | Feature-packed but may take time to master. |
| 💰 Cost & Pricing | Lower Meta conversation charges, making it a budget-friendly option. | Standard pricing, competitive for CRM-focused businesses. |
| 🛎️ Customer Support | 24/7 support for instant issue resolution. | Business hours support; extended help in premium plans. |
| 🤖 Automation & AI | Advanced AI-driven chatbots, retargeting, and smart automation to boost sales. | Offers automation, but primarily for lead tracking—not full marketing automation. |
| 📊 Analytics & Insights | In-depth analytics & reporting for data-driven decisions. | Focuses on campaign tracking and sales pipeline insights. |
| 🔗 Integrations | Seamless CRM & third-party integrations for effortless workflows. | Connects with popular CRMs but is more sales-focused. |
| 📢 Broadcast & Messaging | Highly personalized bulk messaging for better engagement. | Bulk messaging supported, but lacks deep personalization. |
| 🚀 Onboarding & Setup | Fast, hassle-free setup with dedicated onboarding support. | Onboarding manager provided, but setup can take up to 24 hours. |
| 🎯 Customer Segmentation | Advanced audience targeting based on user behavior and engagement. | Sales-oriented segmentation, mainly for CRM workflows. |
| 🛍️ Order & Commerce Features | End-to-end order management & product showcasing within WhatsApp. | Basic order booking and product showcasing. |
Conclusion
Choosing between WeTarseel and DoubleTick depends on your business objectives:
Select WeTarseel if you require a comprehensive WhatsApp marketing, sales, and engagement tool that automates interactions, boosts sales, and enhances customer experience.
Select DoubleTick if your priority is sales team coordination and you need WhatsApp as a CRM tool for lead management.
