Imagine this…
You receive a WhatsApp message from a brand. One has a plain business name, the other has a green checkmark (also called “blue tick”) next to its name.
Which one do you trust more?
Exactly.
That little verified badge is more than just a mark. It’s credibility, trust, and brand authority packed into one symbol. And in 2025, getting that blue tick on WhatsApp Business can help you cut through the noise and stand out like never before.
But it’s not for everyone. WhatsApp gives this mark of trust to selected businesses only. So, how do you get it?
Let’s break it down into a simple, honest, and practical roadmap—without the fluff.
What Is the WhatsApp Blue Tick? (Also Called Green Tick)
Let’s clear up the confusion.
That blue tick (often referred to as the green tick) is WhatsApp’s Official Business Account (OBA) verification badge.
Once your account is approved:
- Your business name appears even if the user hasn’t saved your number.
- A green badge with a checkmark shows up next to your name in chat and contact view.
This not only boosts recognition but gives your brand an aura of authenticity. It’s WhatsApp’s way of saying, “Yes, this is the real deal.”
Who Can Apply for WhatsApp Blue Tick?
Before you get your hopes up, know this: not everyone is eligible.
WhatsApp reserves this badge for businesses that:
- Are well-known or widely recognized
- Have been featured in trusted media (like Forbes, Hindustan Times, TechCrunch, etc.)
- Are using the WhatsApp Business API (not just the mobile app)
- Have completed Meta Business Verification
- Have Two-Factor Authentication (2FA) enabled for account security
This is not a “pay and get verified” feature. It’s a credibility-based recognition, much like Twitter or Instagram verification used to be.
Step-by-Step: How to Apply for WhatsApp Blue Tick (Green Badge)
Step 1: Set Up WhatsApp Business API
First things first, you must use the API, not just the WhatsApp Business App. The API allows for automation, message templates, CRM integration, and large-scale communication.
You can do this through official Business Solution Providers (BSPs) like, Wetarseel.
How to create a Wetarseel Account
These platforms will manage your access to the API, and often help with the blue tick process.
Step 2: Verify Your Business on Meta Business Manager
Visit Meta Business Manager and:
- Head to Business Settings → Security Center
- Complete the Business Verification process (upload docs, verify domain)
- Enable Two-Factor Authentication (2FA) for account admin
- Visit How to apply for Facebook Business Manager Verification – Wetarseel
Meta needs to confirm that your business is legally registered and secure.
Step 3: Build Your Brand Visibility (This is KEY)
Here’s where most businesses fall short.
To be considered for a blue tick, your business should be:
- Mentioned in 3–5 genuine media publications (no paid PR hacks)
- Consistently active and recognizable on social media platforms
- Using a verified domain email (e.g. [email protected])
- Searchable on Google, with accurate company listings
Essentially, Meta wants to see that your business has a public footprint worth protecting.
Step 4: Request Verification for Official Business Account (OBA)
Your BSP (like Wetarseel) will submit the request for you. They’ll ask for:
- Facebook Business Manager ID
How to apply for Facebook Business Manager Verification
- Your WhatsApp Business Phone Number
- Evidence of brand visibility (media links, social profiles, etc.)
The submission goes to Meta, where a manual review is conducted.
Step 5: Wait for Approval (Usually 1–3 Weeks)
You’ll be notified via the WhatsApp Business Manager dashboard.
- Approved? Congrats—you’ll now see the green badge next to your name.
- Rejected? Don’t worry. You can reapply after 30 days.
Benefits of the Blue Tick for Businesses
Getting the green badge (blue tick) isn’t just for bragging rights. It brings real, tangible benefits:
Instant Trust: People are more likely to engage with verified brands.
Global Recognition: Your name appears in chats even when unsaved.
Higher Engagement Rates: Verified messages have better open and reply rates.
Reduced Spam Risk: Less chance of being blocked or flagged.
Better Brand Recall: The badge sticks in the user’s memory.
For businesses doing customer support, sending campaigns, or handling payments, this trust layer makes all the difference.
Why Is It Called Blue Tick If It’s Green?
It’s simple confusion rooted in platform behavior.
While WhatsApp uses a green checkmark, users casually refer to it as a “blue tick” (influenced by Instagram, Facebook, and X).
Regardless of the color, it’s the same concept: “This account is verified and trustworthy.”
Tips to Increase Your Approval Odds
Want to increase your chances of approval? Here’s how you can stack the odds in your favor:
Age Matters: Older domains and companies often have better luck.
Use Real Articles: Share articles from media sources that Meta recognizes.
Public Mentions Help: Podcasts, YouTube interviews, or news coverage.
Work With Top BSPs: They know the nuances and can escalate cases if needed.
Enable 2FA: It’s not optional—it’s required.
FAQs – All Your Doubts Answered
Can I get the blue tick on WhatsApp without using the API?
No. You must be on WhatsApp Business API to be eligible.
Is it free to get verified?
Yes, but the API setup through BSPs involves costs.
Can startups or small businesses get verified?
Usually no—unless you’re already well-known, highly visible, or in a niche with media coverage.
How long does it take?
On average, 7 to 30 business days.
Where will the badge appear?
Next to your business name in:
- Chats
- Business profile
- Notifications
- Unsaved contacts view
What if I stop using the API?
You’ll lose the tick. It’s API-dependent.
Final Thoughts: Should You Apply for the WhatsApp Blue Tick?
Here’s the bottom line:
If your business is already visible, growing, and actively engaging on WhatsApp, the blue tick is a no-brainer. It enhances your credibility and improves engagement.
But if you’re early in your journey, build your presence first. Focus on visibility, PR, and authenticity.
Ready to Take the Next Step?
Partner with a trusted BSP like Wetarseel to begin the process. Don’t just use WhatsApp—own your presence on it.
Click here to start your application and make your business stand out in the chat list.
