Earlier, businesses had to go through official WhatsApp Business Service Providers (BSPs) to access the WhatsApp API. This was because Facebook (now Meta) didn’t offer direct access. But with the launch of WhatsApp Cloud API, things have changed. Now, businesses can get their WhatsApp Business API accounts approved directly by Facebook without relying on BSPs.
The WhatsApp Cloud API is simply the cloud-hosted version of the WhatsApp Business API. It allows businesses and developers to customize their WhatsApp experience, making customer communication faster and more efficient.
And the best part? You no longer have to wait for approvals through third parties. With platforms like Wetarseel, you can easily use the Cloud API to:
- Interact with customers seamlessly
- Run marketing campaigns
- Automate customer support—all in one place!
How Does WhatsApp Cloud API Work?
WhatsApp Cloud API gives businesses worldwide the power to customize their WhatsApp setup based on their needs.
✅ Instant WhatsApp Business API Setup – Businesses can set up their WhatsApp Business API accounts in minutes with direct approval from Facebook.
✅ Meta Handles Hosting & Maintenance – Unlike before, where BSPs managed everything, Meta now takes care of hosting, maintenance, and updates.
✅ You Need a Platform to Use the API – While Facebook provides the API, it doesn’t offer a platform to use it. That’s where WhatsApp API-based platforms like Wetarseel come in.
You can either:
1- Build your own solution (if you have a developer team)
2- Use a ready-made platform like Wetarseel for easy WhatsApp API integration.
Get started with Wetarseel today!
Benefits of WhatsApp Cloud API
Here’s why businesses are excited about WhatsApp Cloud API:
Lightning-Fast Approval – Get instant approval for the WhatsApp Business API from Facebook, without delays. No more waiting for BSPs!
No Cost for API Access – Facebook provides the API for free. However, to actually use it for messaging, marketing, and support, you’ll need a platform like Wetarseel.
Instant Updates – Since it’s a cloud-based solution, you’ll always have access to the latest WhatsApp Business API updates without delays.
Scalability & Reliability – With Facebook managing the infrastructure, your WhatsApp communication stays fast, secure, and always up-to-date.
What If My Business Is Already Using WhatsApp Business API?
If you’re already using WhatsApp Business API, not much changes. You can switch to the Cloud API, but the functionality remains the same.
If you’re using a WhatsApp API-based platform like Wetarseel, you can continue using the same features without any disruption.
The WhatsApp Cloud API simply makes it easier for new businesses to get direct access without the hassle of going through a BSP.
What If My Business Doesn’t Have Access to WhatsApp Business API Yet?
If you’re new to WhatsApp Business API, there’s great news!
✅ You can get approved within minutes—for FREE!
✅ You don’t need Facebook Business Manager approval anymore to apply.
✅ However, without Facebook Business Verification, your API access will be limited.
Our advice? Verify your Facebook Business Manager to unlock the full potential of WhatsApp Cloud API.
Is WhatsApp Business API Really Free?
Yes! WhatsApp Cloud API is completely free to access directly from Facebook. However:
- Facebook doesn’t provide a platform to use the API for messaging, campaigns, or support.
- You’ll need a platform like Wetarseel to manage WhatsApp communication efficiently.
Wetarseel makes it easy to broadcast messages, manage customer support, and automate conversations—all under one roof!
Limitations of WhatsApp Cloud API
While WhatsApp Cloud API is a game-changer, there’s one key limitation:
You can’t use the same WhatsApp number for both on-premise WhatsApp Business API and WhatsApp Cloud API at the same time.
However, you can transfer your existing phone number from on-premise WhatsApp API to WhatsApp Cloud API if needed.
Choose either:
1️⃣ On-premise WhatsApp API (managed by BSPs)
2️⃣ WhatsApp Cloud API (directly managed by Facebook)
Final Thoughts
WhatsApp Cloud API makes it faster, easier, and cheaper for businesses to use WhatsApp for customer communication.
- Instant approvals
- No API access fees
- Automatic updates
Want to get started? Wetarseel offers a ready-to-use solution so you can leverage WhatsApp Cloud API without any technical hassle.
Start using WhatsApp Cloud API with Wetarseel today! Sign Up Today !
