WhatsApp business description samples you can copy

WhatsApp business profile limits

Your WhatsApp Business profile has a short About line and a longer description. On the WhatsApp Business API, Meta allows up to 139 characters for About and 512 characters for the description. Each sample below shows its character count.

Source: Meta’s Cloud API business profile documentation. Limits can change, so check when you save your profile.

Business description samples to copy

Replace the [brackets] with your own details before you paste.

Quality products delivered across your country. Order, track and returns on WhatsApp.

[Business name]: quality [products] delivered across [country]. Message us to place an order, track a delivery or ask about returns. We reply Mon to Sat, 9am to 8pm.

Order updates and support on WhatsApp.

[Business name] sells [products] online. Message us to order, track your parcel or start a return. Replies within a few hours, Mon to Sat.

Book a table or order for delivery.

[Business name]: fresh [cuisine] for dine-in and delivery. Message us to book a table, place an order or ask about today's menu. Open daily, [hours].

Book or change appointments on WhatsApp.

[Business name]: [specialty] care in [city]. Message us to book or change an appointment, or to ask about opening hours. For emergencies please call [number].

Admissions and parent queries.

[Business name]: [levels or courses] in [city]. Message us for admissions, fee details, timetables and parent queries. Office hours: [hours].

Find your next home or investment.

[Business name]: homes and investments in [area]. Message us your budget and preferred location and an agent will share matching properties and book a viewing.

Test drives, quotes and service bookings.

[Business name]: new and used cars in [city]. Message us to book a test drive, get a quote or schedule a service. Showroom hours: [hours].

Book your next appointment.

[Business name]: hair, beauty and spa in [city]. Message us to book, reschedule or ask about prices and offers. Open [days], [hours].

Plan trips with a real person.

[Business name]: holidays, tickets and visas from [city]. Message us your dates and destination for a quote. Replies Mon to Sat, [hours].

Support and quotes on WhatsApp.

[Business name]: [service] for businesses in [region]. Message us for a free quote, to book a consultation or to get support on an existing project.

Tips for a good description

• Say what you do in the first line. Customers scan, so put the main point first.
• Tell people what to message you about, such as orders, bookings or quotes.
• Add your hours or reply time so customers know when to expect an answer.
• Do not make claims you cannot prove. Avoid words like “best” unless you can back them up.
• Keep it consistent with your website, your Instagram bio and your Google Business Profile.

Want customers to find your chat easily? Make a WhatsApp link, a QR code or a website chat button. Also see our message templates and event invitation messages.

Frequently asked questions