Free WhatsApp message templates you can copy and paste

Ready-to-use WhatsApp messages for event invitations, promotions, payment reminders and your business profile. Replace the {{1}}, {{2}} placeholders with your own details and send.

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Before you send: on the WhatsApp Business API you can reply freely only within 24 hours of a customer’s last message. To start a conversation, or to write after that window, you need a pre-approved template (marketing, utility or authentication) and the customer’s opt-in. Placeholders like {{1}} are filled in automatically by your system for each customer.

WhatsApp event invitation messages

Keep the date, time and place in the first two lines and give one clear way to reply.

Event invitation, simple

Hi {{1}}, you're invited to {{2}} on {{3}} at {{4}}.
Reply YES to reserve your seat. We'd love to see you there!

Webinar invitation

Hello {{1}}, join our free webinar "{{2}}" on {{3}} at {{4}}.
Register here: {{5}}
Can't make it live? Reply and we'll send you the recording.

Product launch or open house

Hi {{1}}, we're opening our doors for {{2}} on {{3}}.
Come and see what's new. Reply RSVP to confirm you're coming and bring a friend.

Event reminder, one day before

Hi {{1}}, a quick reminder: {{2}} is tomorrow at {{3}}.
Location: {{4}}. Reply if you need directions.

Thank you after the event

Thank you for joining {{1}}, {{2}}! We hope you enjoyed it.
Here's the recording and slides: {{3}}. Tell us what you thought by replying to this message.

WhatsApp promotional message templates

Promotions work best when they are short, specific and clearly time-limited. Always give people an easy way to opt out.

Limited-time discount

Hi {{1}}, enjoy {{2}} off {{3}} until {{4}}.
Shop now: {{5}}
Reply STOP to unsubscribe.

New arrival

Hi {{1}}, our new {{2}} just arrived.
Be among the first to see it: {{3}}
Reply STOP to unsubscribe.

Festival or seasonal offer

Happy {{1}}, {{2}}! Celebrate with {{3}} off your next order, valid till {{4}}.
Use code {{5}} at checkout.

Back in stock

Good news {{1}}, {{2}} is back in stock. Quantities are limited.
Order here: {{3}}

VIP early access

Hi {{1}}, as one of our valued customers you get early access to {{2}} before everyone else.
Open your offer: {{3}}

WhatsApp payment reminder message templates

Be polite, state the amount and due date, and make paying a single tap. Payment reminders tied to an existing order or invoice are usually submitted as utility templates.

Friendly reminder before due date

Hi {{1}}, a friendly reminder that invoice {{2}} for {{3}} is due on {{4}}.
Pay securely here: {{5}}

On the due date

Hello {{1}}, your payment of {{2}} for {{3}} is due today.
You can pay here: {{4}}. Please ignore this message if you have already paid.

Overdue payment

Hi {{1}}, we haven't received payment for invoice {{2}} ({{3}}), which was due on {{4}}.
Please pay here: {{5}} or reply if you need help.

Payment received

Thank you {{1}}! We received your payment of {{2}} for {{3}}.
Your receipt: {{4}}

Instalment reminder

Hi {{1}}, instalment {{2}} of {{3}} is due on {{4}}.
Pay now: {{5}}. Questions? Just reply here.

WhatsApp business description samples

Your business profile is the first thing customers see. Say what you do, who you serve and when you reply. Check WhatsApp’s current character limits when you paste, and keep the description short.

Retail or online shop

{{Business name}}: quality {{products}} delivered across {{city or country}}. Message us to order, track a delivery or ask about returns. Replies Mon to Sat, 9am to 8pm.

Restaurant or cafe

{{Business name}}: fresh {{cuisine}} for dine-in and delivery. Message us to book a table, place an order or ask about today's menu.

Clinic or healthcare

{{Business name}}: {{specialty}} care in {{city}}. Message us to book or change an appointment, or to ask about opening hours. For emergencies please call {{number}}.

School or academy

{{Business name}}: {{levels or courses}} in {{city}}. Message us for admissions, fee details, timetables and parent queries.

Service business or agency

{{Business name}}: {{service}} for businesses in {{region}}. Message us for a free quote, to book a consultation or to get support on an existing project.

Tips to get your templates approved and replied to

  • Be specific. Vague, generic text is a common reason templates are rejected. See why template messages get rejected.
  • Pick the right category. Reminders about an existing order are utility. Offers and invitations are marketing. Learn the differences between the categories.
  • Use placeholders sparingly and give every placeholder a realistic sample when you submit the template.
  • Ask for one action per message: confirm, pay, register or reply.
  • Get opt-in first and make opting out easy. Read our guide to WhatsApp opt-in rules.

Want to go deeper? Read the full WhatsApp template message guide.

Frequently asked questions

Can I use these templates on the free WhatsApp Business app?

Yes, you can paste them into chats or Quick Replies. On the WhatsApp Business API, templates used outside the 24-hour window must be approved by Meta first.

Do I need approval to send these messages?

Only for the WhatsApp Business API. Business-initiated messages sent through the API use approved templates. Approval usually depends on clear wording and the right category.

Are payment reminders marketing or utility messages?

Reminders about an existing invoice or order are typically submitted as utility. Check Meta’s current rules for your account before you submit.

How do I send these to many customers at once?

Use the WhatsApp Business API with a platform like Wetarseel, where you can upload contacts, fill in the placeholders automatically and track delivery and replies.

Send these templates at scale

Wetarseel helps you create templates, get them approved and send them to opted-in customers on the official WhatsApp Business API.

Talk to our team See pricing

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